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PRSA Colorado Recognizes Excellence in Public Relations with 2014 Gold Pick Awards
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The Colorado Chapter of the Public Relations Society of America (PRSA) recognized excellence in public relations with 2014 Gold and Silver Pick Awards at its annual ceremony on May 8, 2014. The Gold Pick Awards program honors the achievements of individuals and organizations for best practices and high ethical standards in the public relations field. Twenty-eight Gold Pick Awards and 37 Silver Pick Awards were presented, in addition to honoring outstanding individuals, small practice and nonprofit efforts.

Awards were presented before more than 200 professionals by PRSA Colorado President Julie Scott and 9News Anchor Gary Shapiro, who emceed the event. Winners included:

Special Award Winners

  • Chapter Service Award: Lisa Newkirk, DCP Midstream
  • Joe Fuentes Rookie of the Year: Kersten Baldwin, City of Centennial
  • Public Relations Person of the Year: Molly Keveney, The WhiteWave Foods Company
  • Mentor of the Year Award: Amy Johnson, APR, Amy Johnson Public Relations
  • Public Relations Team of the Year: CDOT – Colorado Department of Transportation

Grand Gold Pick Winner

  • Philosophy Communication: Finding Teachers – Denver Public Schools Embraces a Residency Model to Train New Teachers (Community Relations-Government)

Small Practice Award - Campaign

  • Novitas Communications: Vote No on 66/Coloradans for Real Education Reform (Public Affairs)

Small Practice Award – Component

  • University of Colorado Skaggs School of Pharmacy and Pharmaceutical Sciences: Pharmacy Perspectives (External Video Programs)

Nonprofit Award – Campaign

  • Denver Art Museum: World Exclusive: Becoming Van Gogh at the Denver Art Museum (Integrated Communications)

Nonprofit Award – Component

  • Denver Art Museum: From OMG to LAT: Generating Interest in the Denver Art Museum’s Discovery & Restoration of a Masterwork (Website-External)

Gold Pick Winners (28)

Public Relations/Communications Agencies

ORGANIZATION

TITLE

CATEGORY

Communications Infrastructure Group

CDOT Heat is On – Talking Urinal Cakes

Creative Tactics-Associations/Government/Non-Profit Organizations


Aurora Strong Community Resilience Center Grand Opening and News Conference

Press Conferences

Communications Strategy Group

Colorado HealthOP #GetCoveredCO Media Relations Efforts

Media Relations-Consumer Services-Other


Kickboard Funding Announcement

Media Relations-Consumer Services-Other


Bryant & Stratton College Online Employability Summit

Workshops/Seminars/Training Programs

Dstreet

Speaking Out on Women in Combat: Positioning Carey Lohrenz Around Fearless Leadership

Editorial/Op-Ed Column

Linhart Public Relations

Driving Brand Awareness for Verlasso Salmon through Social Media

Social Media-Consumer Products


Creating a Great Place to Work, Thrive & Grow

Internal Communications-Business


“Blending” Wellness and Fun at Bike to Work Day

Media Relations-Consumer Services-Health Care Services


Verlasso Harmoniously Raised Salmon e-Newsletter: Currents

Newsletters-Digital


Using Tony Dungy to Maintain Internet Essentials Media Momentum

Media Relations-Consumer Services-Technology


Crowdsourcing a Powerful State Brand: Making Colorado

Social Media-Associations/Government/ Non-Profit Organizations


Cascadian Farm Partners with SHAPE for a Nutritious and Tasty Blogger Program

Blogger Campaign


Philosophy Communication

Choose Colorado Tour: An Agricultural Road Trip

Media Relations-Consumer Products-Food & Beverage


Choose Colorado

Marketing Consumer Products-Food

 Finding Teachers – Denver Public Schools Embraces a Residency Model to Train New TeachersCommunity Relations-Government

Weber Shandwick/MilkPep:

Chocolate Milk: From the Gridiron to Ironman

Marketing Consumer Products-Beverages

 

Chocolate Milk: From the Gridiron to Ironman

External Video Programs

Corporate/Education/Government/Nonprofit

ORGANIZATION

TITLE

CATEGORY

Denver Art Museum

From OMG to LAT: Generating Interest in the Denver Art Museum’s Discovery & Restoration of a Masterwork

Website-External

Denver International Airport

Five Mayors and an…Alien?

Creative Tactics-Government


What Aliens? A midpoint Celebration at DIA…and nothing else

Media Relations-Business to Business

DISH

“TV Flies Free” with DISH and Southwest Airlines

Creative Tactics-Consumer

 

“TV Flies Free” with DISH and Southwest Airlines

Media Relations-Consumer Services

Exclusive Resorts

Sur La Table Holiday Homes & Chef Services

Editorial/Op-Ed


Exclusive Resorts’ Canadian Launch

Webcasts

Farm Credit

Farm Credit 2013 “Producing Excellence Program”

Blogs

Great Outdoors Colorado

Great Outdoors Colorado Annual Report

Annual Report-Non-Profit Organization

University of Colorado Skaggs School of Pharmacy and Pharmaceutical Sciences

Pharmacy Perspectives

External Video Programs

Silver Pick Winners (37)

Public Relations/Communications Agencies

ORGANIZATION

TITLE

CATEGORY

The Bawmann Group

Mother’s Milk Bank Leverages American Academy of Pediatrics Announcement to Reaffirm Safety and Recruit New Donors

Media Relations-Consumer Services-Health Care Services

Blake Communications

Cherry Creek Arts Festival: A Cultural Experience Brought to Life through Online Engagement

Social Media-Associations/ Government/Non-Profit Organizations

Communications Strategy Group

Media Relations Strategy for Binge Eating Disorder’s Addition to the DSM

Media Relations-Consumer Products-Non-Packaged Good


Social Media Strategy for The GLOBE Program

Social Media-Associations/ Government/Non-Profit Organizations


Varsity Tutors’ Content Partnerships Media Relations Efforts

Media Relations-Consumer Services-Other

 

Varsity Tutors’ Content Partnerships Media Relations Efforts

Blogs

Dstreet

Cabela’s Catches Eye of Denver Market

Events and Observances-Seven or fewer days-Consumer Products


Creating Visibility for Visual Intelligence

Marketing Business-to-Business-Products


A Waterskiing Squirrel Scores Press Coverage and Drives Foot Traffic

Creative Tactics-Associations/ Government/Non Profit Organizations


Introducing Waste-Free Advertising Week 2013

Speeches

GroundFloor Media

Establishing ColoradoUnited as the Brand and Voice of Colorado’s Recovery from the 2013 Floods

Crisis Communications-Government

Intelligent Demand

Kaiser Permanente Brand Activation Events

Marketing Consumer Services-Health Care Services

Linhart Public Relations

Verlasso Salmon Overcomes Industry Stereotypes to Build Sales and Environmentally-Friendly Reputation

Reputation-Brand Management-Business

 

Verlasso Salmon Reels in Awareness and Sales as Sustainable, Healthy Fish Choice

Integrated Communications-Consumer Products-Food & Beverage

 

Publicizing Verlasso Salmon’s Seafood Watch “Buy” Ranking and Benefitting from the Ripple Effect

Media Relations-Consumer Products-Food & Beverage

Philosophy Communication

Choose Colorado

Reputation/Brand Management-Government

 

Choose Colorado Tour: An Agricultural Road Trip

Events & Observances-Government

 

The Colorado BBQ Challenge

Events & Observances-Seven or fewer days-Government

 

Nebraska Home Appliance – Your Hometown Hero

Marketing Consumer Services-Other

 

Finding Teachers – DPS Embraces a Residency Model to Train New Teachers

Media Relations-Government

Webb Strategic Communications

TobaccoFreeCO.org Website

Websites-External

 

Speak Now Colorado

Public Service-Government

 

Research and Evaluation Foundation of a Social Norms Campaign

Research and Evaluation

 

Hable Ahora Campaign

Multicultural Public Relations

Weber Shandwick/ MilkPep

Chocolate Milk: From the Gridiron to Ironman

Integrated Communications-Consumer Products-Food & Beverage

WildRock Public Relations & Marketing

Long Live Libre: WildRock Leverages 3D Printing Buzz through Crowdfunding

Media Relations-Consumer Products

Corporate/Education/Government/Nonprofit

ORGANIZATION

TITLE

CATEGORY

Arapahoe Library District

Libraries are Talking Tech

 

Editorials/Op-Ed

City of Aurora Communications Department

Advancing Aurora

Publications

Colorado State University

Where Do My Tuition Dollars Go?

Online Videos

Colorado State University Division of External Relations & Office of Admissions

RamChat

Webcasts

Denver Art Museum

World Exclusive: Becoming Van Gogh at the Denver Art Museum

Integrated Communications

DISH

Hopping Beyond Media Results: DISH Drives Sales through Hopper with Sling PR Campaign

Marketing Consumer Services

 

Hopping Beyond Media Results: DISH Drives Sales through Hopper with Sling PR Campaign

Integrated Communications-Consumer Products

Exclusive Resorts

Destinations in Focus Photo Contest

Social Media

Farm Credit

National Farm Credit Brochure: Designed for Flexibility

Brochures-print

Kaiser Permanente

Introduction of New Kaiser Permanente Colorado Employee Intranet

Internal Communications-Non Profit Organization

 

KP Thrive Colorado Website

Marketing-Business to Business

PRSA Colorado
12011 Tejon St., Ste. 700, Westminster, CO 80234
(303) 920-0176, fax (303) 458-0002
info@prsacolorado.org