From the Pentagon: Public Affairs Lead the Way in Connecting with Audiences Online in Times of Crisis Every Day

Join us on March 17 to learn how you can maximize digital media strategies for your organization from a very special guest, U.S. Navy Lt. Jennifer Cragg, emerging media directorate, Defense Media Activity.

Based in Washington, D.C., Lt. Cragg serves as an operations officer creating cutting-edge online communication strategies for military and government public affairs officers and leaders around the globe. At the PRSA National Conference, she described some of her team's award-winning work, including:

     *Department of Defense DoD
     *DoD Live Blogger Roundtable
     *Armed with Science: Research and Applications for the Modern Military
     *Pentagon Channel Web site and podcasts

The DoD has been using new media since 2006, and Lt. Cragg will highlight how her team uses specific digital tools to achieve its communications objectives. Using Haiti relief efforts as a case study, she will discuss effective strategic communications and integrated social and digital media techniques that can benefit your organization.