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The Science of Pursuasion: Giving your Brand Power and Impact!
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When: 7/18/2014
7:30 AM
Where: CSU Downtown
475 17th Street
Denver, Colorado  80202
United States
Presenter: Robert Slade
Contact: PRSA Colorado Staff

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Sunrise for Students Fundraising Breakfast

"The Science of Persuasion: Giving your Brand Power and Impact!"

featuring Robert Slade - RB Slade Associates
"The Science of Persuasion: Giving your Brand Power and Impact!"
Friday, July 18, 2014
7:30 - 9:00 a.m.

CSU Downtown | 475 17th Street | Denver, CO 80202

Grab your cape and soar into the event of the summer – the Sunrise for Students Breakfast with the CSU PRSSA Superheroes in Training! In the changing world of public relations, it’s important to ensure the power of persuasion is readily available on your utility belt. Brush up on your skills at the Sunrise for Students fundraiser breakfast presentation on the Science of Persuasion: Giving Your Brand Power and Impact! on July 18 at 7:30 a.m.

You’ll get tips on how to bring greater power to your brand and impact your audience in the process as Robert Slade takes us through the six principles of persuasion – reciprocity, scarcity, authority, consistency, liking and consensus.  He’ll provide the insight to leverage these tools in your PR campaigns, messaging and brand awareness efforts. You’ll come away with specific tools that can move your audience to action.

Slade has more than 30 years of experience in making the most out of what companies have to offer.  Slade, owner of RB Slade Associates, LLC, has executive experience with Hewlett Packard, New Belgium Brewing Company and Poudre Valley Health System and has presented across the U.S.  He received his undergraduate degree from Colorado State University and completed his graduate education at University of Denver.  Slade has grown accustom to sharing his wisdom with PR professionals and looks forward to sharing it with you.

This event it also an opportunity to support the fundraising efforts of the CSU PRSSA Chapter.  Sponsorships for the program, including exclusive sponsorship opportunities, are still available and can be confirmed on the PRSA Colorado website. Contact Jane Dvorak, APR, Fellow PRSA for more information at on sponsorship options.

Register by Friday, July 11 to take advantage of the best rates:

Members: $35 ($45 after July 11)
Non-Members: $49 ($59 after July 11)
Students: $30 ($40 after July 11) 

Metered and lot parking is available near the CSU Campus Building. NO REFUNDS AFTER July 11, 2014.

Funds raised through the program will help CSU PRSSA students attend the National Conference in Washington, D.C., this fall as well as the PRSSA Leadership Rally and Assembly later in the academic year.  Individuals can become “personal” sponsors by adding an extra donation during the standard registration process.

Thanks to our sponsors:


PRSA Colorado
12011 Tejon St., Ste. 700, Westminster, CO 80234
(303) 920-0176, fax (303) 458-0002