The PR Triple Threat
June 25, 2014
4 – 6 p.m.
677 S. Colorado Blvd., Suite 200
Denver, CO 80246
Join PRSA Colorado for an educational program all about Google’s media, social
and measurement platforms, with a view of the combined effects when using an
integrated approach. The program will be led by Vladimir Jones, a Google
Certified Partner Agency, who will help attendees become familiar with the
varying platforms, including how they can support public relations efforts.
Attendees will get an opportunity to see the true power of these tools and
their integration through a case study.
Following an overview of the platforms, attendees will have an opportunity to
participate in one of three breakout tracks.
Breakout Track 1: Google+
When it comes to Google+, many are still asking: What is Google+? What is a +1?
Does anyone actually use Google+? While the last question is an easy “YES,” the
others deserve some discussion. If you’re not leveraging Google+ in your PR
efforts, you are missing out on a viable, effective and downright necessary
customer engagement tool.
Key takeaways include:
• How Google+ can increase your search presence and drive brand equity
• How Google+ is different than other social media platforms
• How to set up, maintain and optimize your Google+ presence
Breakout Track 2: Google
Ask just about anyone what Google is, and 9 times out of 10 you will hear
"search engine." And each of those responses would be punctuated with
"duh.” Google is an ad network. Sure, Google does a lot of different
things, but they all revolve around advertising and promotion. The truth is
that when people need to find something online, their first step is usually
search. If content is king, then context is God. And if you’ve ever wondered
how to capitalize on that kind of clear intent, you should attend this
breakout. Take the mystery out of the medium, and lob your questions at a
Google Certified Partner.
Key takeaways include:
• The newest (and upcoming) features of Google AdWords, Google Display Network
• The 3 rules of effective AdWords
• How to put the right message in the right place at the right time.
Breakout Track 3: Google Analytics
What's a good bounce rate? If you've ever heard that question (or wondered
about it silently), you owe it to yourself to attend this session. Get a
down-to-earth view of web analytics that will help you shift the focus away
from vanity metrics such as "page views," and provide your organization
with measurement strategies and tactics that directly impact your bottom line.
Let’s face it, numbers don’t mean a thing unless you understand what they mean
and how to use them to your benefit, and a solid reporting framework can make
all the difference in tracking success and being able to provide results for
your supervisor or client.
Key takeaways include:
• The difference between a metric and a KPI
• Strategies for contextually interpreting data
• A simple, yet effective reporting framework used by top analysts
by June 20:
PRSA Colorado Members: $25
refreshments will be provided.
Directions to Vladimir Jones
From Colorado Boulevard turn west onto Exposition. Take your
immediate first right into parking area. Vladimir Jones is located in the
second building on the right. Please park in the Vladimir Jones reserved
parking spots adjacent to the parking garage, which are clearly designed with
signs. From the reserved parking spots, the entrance to the building is to your
right and around the corner. Please make your way up the stairs to Suite 200.
Parking is limited. There is overflow parking in the Belcaro lot (behind the
Tony Felice, Digital Director
Tony leads the interactive practice at Vladimir Jones, and has worked with such
brands as Centura Health, Xcel Energy, Charles Schwab, Molson Coors, Univision,
Eagle Creek and Shea Homes. His areas of expertise include consumer insights,
data analysis and visualization, user research, experience-based design,
emergent technologies and innovative strategic planning. Although Tony is
definitely grounded in the tech space, he has more than 20 years of experience
across all aspects of digital marketing, ranging from creative to strategy,
from database design to project management, and all points in between. Tony’s
many awards and honors include multiple AMYs and a national Silver ADDY. He’s
certified in Google Analytics and a well-respected expert on digital marketing,
technology and strategy. He is a regular contributor for iMedia Connection and
stays busy hitting the digital thought-leadership speaker rotation both
regionally and nationally.
Eric Olson, Digital Strategist
Eric joined Vladimir Jones in 2011 and has worked across all clients in
directing, creating, producing and distributing all aspects of their online
strategies. As a Google AdWords and Google Analytics Qualified individual and
Bing Ads Accredited Professional, Eric helps to lead digital strategy, handles
the management and reporting for the agency’s pay-per-click campaigns, and has
dealt extensively in the digital space for clients such as The Broadmoor,
Bestway Disposal, Westlund Cosmetic Dentistry, Johnson Storage and Moving, the
United States Olympic Committee and the USA Pro Challenge. Eric graduated from
the University of Northern Colorado with a bachelor of science in Business and
a bachelor of arts in Journalism, and received his MBA from Keller Graduate
Alex Clark, Digital Coordinator
Alex joined the Vladimir Jones team in March of 2014. Prior to joining the
agency, Alex performed as campus activities marketing manager at the University
of Colorado - Colorado Springs where he motioned several strategic marketing
tactics that played a major role in both retention and growth initiatives. He
specializes in delivering digital assets, generating custom reports,
attribution modeling, and identifying optimization opportunities to provide
exceptional results across all marketing campaigns. Alex graduated from UCCS
with a bachelor’s degree in Business Management and holds certifications in
both Google Analytics and Google Adwords.