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Google: The PR Triple Threat
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6/25/2014
When: 06/25/2014
06/25/2014
Where: Vladimir Jones
677 S. Colorado Blvd., Ste. 200
Denver, Colorado  80246
United States


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Google: The PR Triple Threat
June 25, 2014 4 – 6 p.m.  


Vladimir Jones
677 S. Colorado Blvd., Suite 200
Denver, CO 80246

Join PRSA Colorado for an educational program all about Google’s media, social and measurement platforms, with a view of the combined effects when using an integrated approach. The program will be led by Vladimir Jones, a Google Certified Partner Agency, who will help attendees become familiar with the varying platforms, including how they can support public relations efforts. Attendees will get an opportunity to see the true power of these tools and their integration through a case study.

Following an overview of the platforms, attendees will have an opportunity to participate in one of three breakout tracks.

Breakout Track 1: Google+

When it comes to Google+, many are still asking: What is Google+? What is a +1? Does anyone actually use Google+? While the last question is an easy “YES,” the others deserve some discussion. If you’re not leveraging Google+ in your PR efforts, you are missing out on a viable, effective and downright necessary customer engagement tool.

Key takeaways include:
• How Google+ can increase your search presence and drive brand equity
• How Google+ is different than other social media platforms
• How to set up, maintain and optimize your Google+ presence

Breakout Track 2: Google

Display and AdWords Ask just about anyone what Google is, and 9 times out of 10 you will hear "search engine." And each of those responses would be punctuated with "duh.” Google is an ad network. Sure, Google does a lot of different things, but they all revolve around advertising and promotion. The truth is that when people need to find something online, their first step is usually search. If content is king, then context is God. And if you’ve ever wondered how to capitalize on that kind of clear intent, you should attend this breakout. Take the mystery out of the medium, and lob your questions at a Google Certified Partner.

Key takeaways include:
• The newest (and upcoming) features of Google AdWords, Google Display Network
• The 3 rules of effective AdWords
• How to put the right message in the right place at the right time.

Breakout Track 3: Google Analytics
What's a good bounce rate? If you've ever heard that question (or wondered about it silently), you owe it to yourself to attend this session. Get a down-to-earth view of web analytics that will help you shift the focus away from vanity metrics such as "page views," and provide your organization with measurement strategies and tactics that directly impact your bottom line. Let’s face it, numbers don’t mean a thing unless you understand what they mean and how to use them to your benefit, and a solid reporting framework can make all the difference in tracking success and being able to provide results for your supervisor or client.

Key takeaways include:
• The difference between a metric and a KPI
• Strategies for contextually interpreting data
• A simple, yet effective reporting framework used by top analysts 

Register by June 20:
PRSA Colorado Members: $25
Non-Members: $30
Students: $15  

Light refreshments will be provided.

Directions to Vladimir Jones
From Colorado Boulevard turn west onto Exposition. Take your immediate first right into parking area. Vladimir Jones is located in the second building on the right. Please park in the Vladimir Jones reserved parking spots adjacent to the parking garage, which are clearly designed with signs. From the reserved parking spots, the entrance to the building is to your right and around the corner. Please make your way up the stairs to Suite 200. Parking is limited. There is overflow parking in the Belcaro lot (behind the King Soopers).  

Presenters
Tony Felice, Digital Director
Tony leads the interactive practice at Vladimir Jones, and has worked with such brands as Centura Health, Xcel Energy, Charles Schwab, Molson Coors, Univision, Eagle Creek and Shea Homes. His areas of expertise include consumer insights, data analysis and visualization, user research, experience-based design, emergent technologies and innovative strategic planning. Although Tony is definitely grounded in the tech space, he has more than 20 years of experience across all aspects of digital marketing, ranging from creative to strategy, from database design to project management, and all points in between. Tony’s many awards and honors include multiple AMYs and a national Silver ADDY. He’s certified in Google Analytics and a well-respected expert on digital marketing, technology and strategy. He is a regular contributor for iMedia Connection and stays busy hitting the digital thought-leadership speaker rotation both regionally and nationally.

Eric Olson, Digital Strategist
Eric joined Vladimir Jones in 2011 and has worked across all clients in directing, creating, producing and distributing all aspects of their online strategies. As a Google AdWords and Google Analytics Qualified individual and Bing Ads Accredited Professional, Eric helps to lead digital strategy, handles the management and reporting for the agency’s pay-per-click campaigns, and has dealt extensively in the digital space for clients such as The Broadmoor, Bestway Disposal, Westlund Cosmetic Dentistry, Johnson Storage and Moving, the United States Olympic Committee and the USA Pro Challenge. Eric graduated from the University of Northern Colorado with a bachelor of science in Business and a bachelor of arts in Journalism, and received his MBA from Keller Graduate School.

Alex Clark, Digital Coordinator

Alex joined the Vladimir Jones team in March of 2014. Prior to joining the agency, Alex performed as campus activities marketing manager at the University of Colorado - Colorado Springs where he motioned several strategic marketing tactics that played a major role in both retention and growth initiatives. He specializes in delivering digital assets, generating custom reports, attribution modeling, and identifying optimization opportunities to provide exceptional results across all marketing campaigns. Alex graduated from UCCS with a bachelor’s degree in Business Management and holds certifications in both Google Analytics and Google Adwords.

PRSA Colorado
12011 Tejon St., Ste. 700, Westminster, CO 80234
(303) 920-0176, fax (303) 458-0002
info@prsacolorado.org