|Call For Entries|
2016 Gold Pick Awards Call for Entries
Founded in September 1957, the Colorado Chapter of the Public Relations Society of America (PRSA) has grown into the nation’s fifth largest chapter. In 1966, the Chapter created the Gold Pick Awards to honor the region’s best work in public relations and the has grown to be the state’s most prestigious awards recognition program for PR practitioners.
Please save the date Thursday, May 5, 2016, for the 2016 PRSA Colorado Gold Pick Awards ceremony at the EXDO Event Center. Join your colleagues for a night of networking and celebrating as we recognize “PR Champions” who are setting the gold standard in public relations work in Colorado.
Entry Details and Forms
The entry form link, payment link/form, judging criteria and awards are available online at www.prsacolorado.org.
Entry Deadlines and Fees: No extensions beyond these deadlines will be granted. Entrants can submit unlimited entries. The below fees are incurred for each entry submitted.
Early: Entry and payment received online by 4 p.m. Friday, Feb. 26, 2016. Entry files must be uploaded to assigned Dropbox folder by Tuesday, March 1, 2016.
PRSA Colorado Chapter members: $80 per entry
Nonmembers: $115 per entry
Late: Entry form received online by 4 p.m. Friday, March 4, 2016. Entry files must be uploaded to assigned Dropbox folder by Tuesday, March 8, 2016.
PRSA Colorado Chapter members: $170 per entry
Nonmembers: $200 per entry
Who Can Enter
Awards categories are open to all public relations practitioners who work in Colorado or who have completed assignments for Colorado-based clients. An individual or organization does not have to be a member of PRSA Colorado to enter. Entries must pertain to work completed in 2015.
How to Enter:
All entries must be completed online at the PRSA Colorado website by 4 p.m. Friday, March 4. To receive discounted entry fees, submit before the corresponding deadlines listed above.
Payment may be made via credit card online or via check (payable to PRSA Colorado). All entry fees are nonrefundable. If paying by check, you will be directed to use a printable form. Checks must be received by PRSA Colorado office by entry deadlines.
Entrants must select a single category per entry; however, entrants may choose to enter their program in more than one category, provided that it applies to the specific criteria stated within that category. Judges will not move entries into other categories.
Step 1: Prepare your entry
Each entry must include:
· Summary page: The summary should address each of the judging criteria: research, planning, execution and evaluation.
o Please note: Typeface must be a minimum 10 pt font and margins must be a minimum of one inch. (Save file as Word doc or PDF and clearly label.)
o Maximum length for campaign submissions: two pages
o Maximum length for tactic submissions: one page
· Supplemental materials: Examples include: public relations planning document, research reports, surveys, news releases, pictures, clippings, and samples of tactical materials.
· Please note the following:
o If you are an award recipient, these materials may be shared publically at the Gold Pick Awards Event. Please be sure to have approvals before submitting any award entries.
o Entry folders must not exceed 3GB. For entries that include video assets, please include a link to where the video is hosted OR upload a .mov, .wmv, .wav, or .mpg file.
o Please clearly label each document and any supplemental materials.
Tips for Preparing Your PRSA Colorado Gold Pick Entry Summaries
The summary is the single most important component of the entry. Judges evaluate the program on the merit of the four criteria — research, planning, execution and evaluation. Your entry should begin with a brief situation analysis for your program. Visit www.prsa.org/Awards/Search to view examples of national award-winning case studies. Please note that your entry summary should be strong enough on its own for judges to get a complete picture of your submittal, without having to review supplemental materials.
Use the following questions to help you prepare a strong entry summary:
Step-by-Step Submission Directions
1D. Nonprofit Organizations
1E. Partnerships (Funded jointly by businesses and other organizations, including nonprofit and government)
Includes programs that advance public understanding of societal issues, problems or concerns.
2A. Consumer Products
2AA. Health Care
2AE. Retail Stores and Restaurants
2AF. Packaged Goods
2AG. Non-Packaged Goods
2AH. Other (Categories Not Elsewhere Defined)
2B. Consumer Services
2BA. Travel and Tourism/Hospitality
2BB. Health Care Services
2BD. Financial Services
2BE. Other (Categories Not Elsewhere Defined)
2CA. Professional and/or Financial Services
2CC. Other (Categories Not Elsewhere Defined)
Includes programs designed to introduce new products/services, or promote existing products/services to a particular audience.
3. Integrated Communications
3A. Consumer Products
3AA. Food and Beverage
3AB. Retail Stores and Restaurants
3AC. Packaged Goods
3AD. Non-Packaged Goods
3B. Consumer Services
3F. Nonprofit Organizations
Includes any program that demonstrates leadership of public relations strategies and tactics in a creative and effective integrated campaign, along with other marketing or communications. The program must demonstrate the clear leadership of public relations, along with its integration with other disciplines.
4. Events and Observances
4A. Seven or Fewer Days
4AA. Consumer Products
4AB. Consumer Services
4AF. Nonprofit Organizations
4B. More Than Seven Days
4BA. Business — Products
4BB. Business — Services
4BD. Associations/Nonprofit Organizations
Includes programs or events, such as commemorations, observances, openings, yearlong anniversaries, celebrations or other special activities. Events occurring within a time span of one week should be entered in “4A. Seven or Fewer Days” and events that took place for longer than a one-week period should be entered in “4B. More Than Seven Days.”
5. Reputation/Brand Management
5AA. Companies With Sales Up to $50 Million
5AB. Companies With Sales Up to $500 Million
5AC. Companies With Sales of More Than $500 Million to $10 Billion
5AD. Companies With Sales Over $10 Billion
5D. Nonprofit Organizations
Programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics, either proactively or in response to an issue, event or market occurrence.
6. Community Relations
6C. Associations/Nonprofit Organizations
Includes programs that aim to improve relations with, or seek to win the support or cooperation of, people or organizations in communities in which the sponsoring organization has an interest, need or opportunity. “Community” in this category refers to a specific geographic location or locations.
7. Internal Communications
7AA. Fewer Than 1,000 Employees
7AB. Fewer Than 10,000 Employees
7AC. More Than 10,000 Employees
7B. Associations/Government/Nonprofit Organizations
Includes programs targeted specifically to special publics directly allied with an organization, such as employees, members, affiliated dealers and franchisees.
8. Multicultural Public Relations
8B. Associations/Government/Nonprofit Organizations
For any type of program, such as institutional, marketing and community relations, specifically targeted to a cultural group.
9. Crisis Communications
9C. Associations/Nonprofit Organizations
Includes programs undertaken to deal with an unplanned event that required an immediate response.
10. Public Affairs
10B. Associations/Nonprofit Organizations
Includes programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies — at the local, state or federal government levels — so that the entity funding the program benefits.
11. Issues Management
11C. Associations/Nonprofit Organizations
For programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy.
12. Global Communications
Includes any type of program, such as Reputation/Brand Management, Marketing or Events and Observances that demonstrates effective global communications implemented in more than one country.
13. Investor Relations
Includes programs directed to shareowners, other investors and the investment community.
Component awards recognize outstanding public relations tactics, the individual items or components of programs and campaigns. Please note that a component entry is restricted to a one-page summary with one-inch margins and 10-point typeface.
1. Media Relations – Consumer Products
1A. Consumer Products
1AA. Health Care
1AC. Food and Beverage
1AD. Packaged Goods
1AE. Non-Packaged Goods
1AF. Other (Categories Not Elsewhere Defined)
1B. Consumer Services
1BA. Travel and Tourism/Hospitality
1BB. Health Care Services
1BC. Financial Services
1BD. Other (Categories Not Elsewhere Defined)
1CA. Professional and/or Financial Services
1CC. Other (Categories not elsewhere defined)
1E. Nonprofit Organizations
Tactics, programs and events driven entirely by media relations. Submit press releases, media advisories, pitch letters, requests for coverage, etc., along with the one-page summary that includes measurable objectives and results, such as evidence of the resulting media coverage. Upload .mov, .wmv, .wav, or .mpg files or provide YouTube/Vimeo links to any television or radio coverage. The Packaged Goods subcategory refers to traditional consumer products sold in packages, such as food products, pet products, household goods, toiletries, cosmetics, etc. The Non-Packaged Goods subcategory refers to consumer products, such as clothing, appliances, furniture, etc.
Feature articles that have been written by a practitioner, and submitted and published through his/her efforts. Submit text of feature article, as well as documentation of publication and placement. The one-page summary should include target audience, measurable objectives and any documented results.
3. Editorials/Op-Ed Columns*
Opinion articles written as editorials, guest columns or letters to the editor. Submit text of article and documentation of publication. The one-page summary should outline measurable objectives, audience, results and budget.
4C. Online Media Room
Use of a website as part of a public relations program. Include screen grabs or copies of key pages to support your one-page summary. Additionally, include the website URL for external sites. Online media rooms should be for media only.
Media files distributed over the Internet using streaming media technology. May be live or recorded. Submit the one-page summary and upload .mov, .wmv, .wav, or .mpg files or provide YouTube/Vimeo links of the webcast, as well as the actual site URL.
6. Social Media
6A. Consumer Products
6B. Consumer Services
6D. Associations/Government/Nonprofit Organizations
Use of social media, including Facebook, Twitter, LinkedIn, Google+, Pinterest, etc., as part of a public relations program. Include screen grabs or copies of key pages to support your one-page summary. Additionally, include the website URL for external sites.
Web-based journals, or blogs that communicated either a corporate, public service or industry position. The one-page summary should include rationale for blogging strategy, target audiences and statistics, or other means of quantifiable measurement to support stated objectives. Screen downloads of the blog being entered, as well as the actual site URL, must be submitted as part of the story.
8. Blogger Campaigns
A proactive outreach to the blogger community on behalf of a product, service or organization. The one-page summary should include rationale for blogger outreach strategy, statistics or other means of quantifiable measurement to support stated objectives, as well as a copy of (a) the outgoing messages and (b) the resulting blog entries either as uploads and/or the actual site URLs.
9. Smartphone/Tablet Applications
Use of smartphone and/or tablet applications as part of a public relations program. Include copy and any images of key pages to support your one-page summary. Additionally, include brief instructions on how to download the application.
Tactics that get key audiences talking or provide an avenue for conversation through the use of different techniques, such as viral marketing, sampling programs, loyalty programs, etc.
11. Creative Tactics
11A. Consumer Products
11B. Consumer Services
11D. Associations/Government/Nonprofit Organizations
Unconventional, creative tactics or approaches used as part of a public relations program. Documentation of how the tactic specifically contributed to the measurable results of the campaign should be included in the one-page summary. (Photographic and/or video representation of any physical objects should be uploaded.)
12. Press Conferences
One-time events held specifically to announce news to target media about a product, service, issue or organization. A series of events or a multi-day effort does not belong in this category. The one-page summary should address logistics, execution and quantifiable measures that demonstrate how the press conference achieved its stated objectives.
13. Press Kits/Media Kits
News releases, photographs and other background information compiled for an organization, product or issue. Submit photographic and/or video representation of the press kit or media kit along with the one-page summary.
14. Online Videos
Pre-produced videos distributed online to inform target audiences of an event, product, service, issue or organization. Entries may consist of an edited video and one of any sound bites. The one-page summary should include usage statistics or other means of quantified measurement to support stated objectives.
15. Satellite Media Tours
Live broadcasts offered to and aired by television stations to inform target audiences about an event, product, service or organization. Entries may consist of one or two uploads of the representative placements. The one-page summary should include statistics or other means of quantified measurement to support stated objectives.
16. Public Service Announcements
Productions of one minute or less distributed as unpaid public service announcements. Single productions or a series addressing the same issue. Video, audio and print PSAs may be uploaded. For print PSAs, single ads or a series of ads addressing the same issue may be submitted but electronic copies of the actual print PSA must be included in the entry. The summary should include documentation of results
17. Video Programs
Video programs targeted either toward internal audiences such as employees, members, etc., or directed primarily at external audiences. Entrants should upload programs as a reasonable representation. The summary should include documentation of results that support stated objectives.
Publications designed, written and published periodically to provide brief and timely information to target audiences while supporting an organization’s overall objectives. Upload samples of three consecutive issues, along with a one-page summary.
Pamphlets, booklets or other small publications designed to inform a target audience about an organization, product, service or issue. Upload a sample of one copy of the publication, along with the one-page summary.
20A. Internal Audiences Primarily
20B. External Audiences Primarily
Publications designed to provide in-depth information about an organization or topic on a regular basis. Magazines typically differentiate from newsletters by the number of pages and length of articles. Upload samples of three consecutive issues along with the one-page summary.
21A. Single Issue Newsletters/Booklets/Calendars
Single-issue publications designed for a special purpose. Books and other publications not eligible for consideration in other categories should be entered here. Upload a sample of one copy of the publication along with the one-page summary.
22. Annual Reports
22B. Associations/Government/Nonprofit Organizations
Publications that report on an organization’s annual performance. Upload a sample of one copy of the publication, along with a one-page summary.
23. Direct Mail/Direct Response
Communications designed to solicit a specific, immediate response by the target audience. This can be a single communication or a series. Quantifiable, specific actions by the target audience recipients resulting solely from the sponsor’s communication should be detailed in the summary. Upload a sample of one copy of the publication along with a one-page summary.
Upload text of speech along with a one-page summary. Summary should include information about the audience, purpose of speech and any documented results against the stated objectives.
Paid advertising written as editorial matter to gain support for a product, issue, program or organization. Upload text of editorial matter and documentation of publication. The one-page summary should include target audience, measurable objectives and budget
Research that provides a meaningful contribution or input to a public relations program, or an evaluation documenting the value or benefit of a public relations program or tactic. Sample of the methodology and findings of any research should be uploaded, along with a one-page summary. One-page summaries for evaluations should detail how and why this method is unique and valuable.
*Entries in categories 2 – Feature Stories, 3 – Editorials/Op-Ed Columns, 24 – Speeches and 25 – Advertorials must be written in their entirety or substantively by the entrant, and not merely “pitched.”