|Campaign Award Categories|
Campaign Award Categories
Campaign awards recognize complete programs incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession. Please note that a campaign entry is restricted to a two-page summary with one-inch margins.
After reviewing this list, check out the component categories too.
1. Public Service
Includes programs that advance public understanding of societal issues, problems or concerns.
Includes programs designed to introduce new products/services, or promote existing products/services to a particular audience.
3. Integrated Communications
Includes any program that demonstrates leadership of public relations strategies and tactics in a creative and effective integrated campaign, along with other marketing or communications. The program must demonstrate the clear leadership of public relations, along with its integration with other disciplines.
4. Events and Observances
Includes programs or events, such as commemorations, observances, openings, yearlong anniversaries, celebrations or other special activities. Events occurring within a time span of one week should be entered in “4A. Seven or Fewer Days” and events that took place for longer than a one-week period should be entered in “4B. More Than Seven Days.”
5. Reputation/Brand Management
Programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics, either proactively or in response to an issue, event or market occurrence.
6. Community Relations
Includes programs that aim to improve relations with, or seek to win the support or cooperation of, people or organizations in communities in which the sponsoring organization has an interest, need or opportunity. “Community” in this category refers to a specific geographic location or locations.
7. Internal Communications
Includes programs targeted specifically to special publics directly allied with an organization, such as employees, members, affiliated dealers and franchisees.
8. Multicultural Public Relations
For any type of program, such as institutional, marketing and community relations, specifically targeted to a cultural group.
9. Crisis Communications
Includes programs undertaken to deal with an unplanned event that required an immediate response.
10. Public Affairs
Includes programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies — at the local, state or federal government levels — so that the entity funding the program benefits.
11. Issues Management
For programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy.
12. Global Communications
Includes any type of program, such as Reputation/Brand Management, Marketing or Events and Observances, that demonstrates effective global communications implemented in more than one country.
13. Investor Relations
Includes programs directed to shareowners, other investors and the investment community.
Grand Gold Pick Award
Small Practice Award