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2016 Gold Pick Winners
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PRSA Colorado Recognizes Excellence in Public Relations with
2016 Gold Pick Awards

 

81 Gold and Silver Picks Awarded;
Lola Red earns Grand Gold Pick;
Dan Hopkins honored with Swede Johnson Lifetime Achievement;
Colorado State University wins PR Team of the Year

 

DENVER (May 5, 2016) The Colorado Chapter of the Public Relations Society of America (PRSA Colorado) recognized the 2016 Gold and Silver Pick winners at its annual awards ceremony on May 5, 2016. Sponsored by Linhart Public Relations, the awards honor the achievements of individuals and organizations for best practices and high ethical standards in public relations. One Grand Gold Pick, 54 Gold Pick and 27 Silver Pick awards were presented, in addition to honoring outstanding individuals, small practice and nonprofit efforts.

 

“Our Colorado PR professionals continue to raise the bar with thoughtful, strategic, and effective campaigns and tactics and PRSA Colorado is proud to recognize those invested in advancing our profession through excellent work,” said Nicole Yost, PRSA Colorado Chapter president.

 

The awards were presented before an audience of more than 200 professionals by Yost and Fox 31 Denver’s Chris Parente and Kathie J., who emceed the event. Winners included:


Special Award Winners

·         Swede Johnson Lifetime Achievement Award: Dan Hopkins, Scientific and Cultural Facilities District

·         Public Relations Person of the Year: Jordan Blakesley, B Public Relations

·         Business Person of the Year: Nicolle Davies, Arapahoe Libraries

·         Joe Fuentes Rookie of the Year: Taylor Prather, Eagle County Government

·         Mentor of the Year Award: Nicole Yost, Fyn Public Relations

·         Chapter Service Award: Elizabeth Jumel, APR, Jumel Public Relations

·         Public Relations Team of the Year: Colorado State University’s External Relations Team

 

Grand Gold Pick & Small Practice Award Winners:

The Grand Gold Pick is awarded to the “best in show” campaign(s) earning the highest overall score.

·         Lola Red: Force Friday (Marketing Consumer Products)

 

Small Practice Award Winner:

The Small Practice Award is awarded to the solo/small practitioner earning the highest overall score for a campaign.

·         Malen Yantis: 2015 Alpine World Ski Championships (Events and Observances, 7+ Days)


Nonprofit Award

The “best in show” awarded to the nonprofit organization earning the highest overall score for a campaign.

·         Denver Art Museum: Brilliant World Exclusive at the Denver Art Museum (Integrated Communications, Nonprofit Organization)


Gold Pick Winners (G) – 54 and Silver Pick Winners (S) – 27:

ORGANIZATION

PROJECT TITLE

CATEGORY

B Public Relations

Celeb Burger Steals Home Plate (G)

Media Relations, Nonprofit Organization

 

Denver Says “Cheese” to New Shop (S)

Marketing, Retail Stores and Restaurants

 

PR is DD for Liquor Delivery App (S)

Consumer Products, Technology

The Bawmann Group

CBSA Magazine (G)

Publications, Single Issue

 

Colorado Medical Dental-Integration Project (G)

Media Relations,

Health Care Services

 

HBO Now and Silicon Valley Event (G)

Media Relations, Consumer Services

Blake Communications

Doors Open 2015 (G)

Event and Observances, Nonprofit Organizations

 

Rags Consignments Style-Off (G)

Creative Tactics, Consumer Products

 

Doors Open Denver Instagram Takeover (S)

Creative Tactics, Association/Government/

Nonprofit Organization

Bonfils Blood Center

The New, Improved bonfils.org (G)

Websites, External

Denver Art Museum

Brilliant World Exclusive at the Denver Art Museum (G)

Integrated Communications, Nonprofit Organization

 

Denver Art Museum Generates Buzz with Social Media (G)

Creative Tactics, Association/Government/

Nonprofit Organization

 

Denver Art Museum Hosts First-Ever Instameet (G)

Social Media, Association/Government/

Nonprofit Organizations

Denver Water

Not Your Father’s Water Blog (G)

Blogs

 

Twilight Zone Parody Makes Magic of the Mundane (G)

Online videos

DISH Network

DishLATINO Streaks Across Social Media (S)

Multicultural Public Relations, Business

 

DISH Cares: Turning CSR into a Strategic Asset (S)

Community Relations, Business

CIG

CDOT The Heat is On – Labor Day DUI Events (G)

Creative Tactics, Association/Government/

Nonprofit Organization

 

Traffic? I’ll Pass: CDOT Express Lanes (G)

Integrated Communications, Government

 

Westin Denver International Airport Grand Opening (G)

Media Relations, Government

 

Change Your Peak Drive – CIG’s Guide to I-70 Travel (S)

Public Service

City of Commerce City

Escape to Paradise Island: Grand Opening of Commerce City’s New Outdoor (S)

Events and Observances, Government

 

Join the Ranks of Excellence: Commerce City Police Department Non-Certified Recruitment (S)

Integrated Communications

Colorado State University

Better Paws for Brutus (G)

Social Media

 

Sustainable bioplastics cooked up in Colorado State University chemistry lab (G)

Feature Stories

 

Bison: Preserving an Icon (S)

Integrated Communications, Government

 

Pretty Brilliant (S)

Feature Stories

 

CSU students support race relations work in Fort Morgan (S)

Community Relations, Government

Darnauer Group Communications

Celebrating Our History – Marron Creek Club (G)

Creative Tactics, Consumer Products

 

Community in the Core – Aspen Armory Center (S)

Public Affairs, Government

Farm Credit Council

Farmcredit100.com: Highlighting 100 Years of Support to Rural Communities and Agriculture (G)

Websites, External

 

Farm Credit 100 Essence Video (G)

Online Videos

 

Farm Credit’s Salute to Farmer Veterans (G)

Media Relations, Consumer Products

The Fletcher Group

Donor Alliance & The Fletcher Group Drive Holiday Media Surrounding Organ, Tissue Donation (G)

Media Relations, Nonprofit Organization

Fyn Public Relations

Vintage Americana Drives Tourism into Loveland (G)

Media Relations,
Travel and Tourism/ Hospitality

 

Fire & Ice Propel the Nation’s Sweetheart City into the Spotlight (S)

Media Relations,
Travel and Tourism/ Hospitality

 

Northern Colorado’s Passport to the Regional Tourism Authority (S)

Public Affairs, Business

Level 3 Communications

Level 3 Launches its Security Story (G)

Integrated Communications, Business-to-Business

Linhart Public Relations

Ancient Harvest: Leveraging Online Influencers (G)

Blogger Campaigns

 

Better Lunchbox Options with Horizon (G)

Events and Observances, 7+ Days

 

How Facebook Helped More High School Seniors Apply (G)

Social Media, Association/Government

 

Johns Manville YouTube Influencer Program (G)

Video Programs, External

Lola Red

Lola Red with Sphero (G)

Media Relations, Consumer Products, Technology

Malen Yantis Public Relations

2015 Alpine World Ski Championships (G)

Events and Observances, 7+ Days

MWH Global

MWH Global Annual Report 2014 (G)

Websites, External

 

MWH Global International Sales (G)

Websites, External

Mulligan & Co., LLC

Grateful Bread Co. Integrated Communications (S)

Integrated Communications, Food and Beverage

 

Lung Cancer Foundation of America 30 Days 30 Ways (S)

Events and Observances, 7+ Days

Orapin Marketing + Public Relations

Get Scared: Media + Influencer Outreach for Denver’s Most Horrifying Haunts (S)

Media Relations, Consumer Services, Other

Philosophy Communications

Choose Colorado: Pop-Up Picnics and Produce Challenge (G)

Community Relations, Government

 

Expanding the Foodprint of Natural Foods (G)

Blogger Campaigns

 

Expanding the Foodprint of Natural Foods (G)

Integrated Communications, Retail Stores and Restaurants

 

Expanding the Foodprint of Natural Foods (G)

Media Relations, Consumer Products

 

The Secret Recipe for a Powerful DISH (G)

Newsletters, Digital

 

Choose Colorado: Pop Up Picnics and Produce Challenge (S)

Media Relations, Consumer Products, Government

 

Choose Colorado: Pop Up Picnics and Produce Challenge (S)

Reputation/Brand Management, Government

 

Expanding the Foodprint of Natural Foods (S)

Reputation/Brand Management

 

Natural Grocers: 60 Years of Empowering Health (S)

Events and Observances,

7 or Fewer Days

RightScale

Thought Leadership Drives Growth (S)

Marketing, Technology

SCRAM/Alcohol Monitoring Systems

7 Leading Trends in Alcohol Testing Technologies (G)

Online Videos

 

Boos & Booze: The Scary Truth About Halloween DUIs (S)

Public Service, Business

 

Sober Days for the Holidays resource Center (S)

Websites, External

SideCar Public Relations

A Home Run in RiNo (G)

Media Relations, Consumer Products

Sling TV

Sling TV Takes Back Television (G)

Marketing, Consumer Services, Technology

Webb Strategic Communications

A Mother’s Connection Tells the Story (G)

Creative Tactics, Associations/Government

 

Colorado Takes Meds Seriously (G)

Public Service, Partnerships

 

Frosty Gets Busted (G)

Creative Tactics, Associations/Government

 

Kids Told Us “Tobacco is Nasty” (G)

Research/Evaluation

 

“Mother’s Connection” Adapts to Audience (G)

Brochures, Print

 

“Take Meds Seriously” Launches in the News (G)

Press Conferences

 

“Take Meds Seriously” Website (G)

Websites, External

Weber Shandwick

Elevating the FEEL of Newton Running (G)

Creative Tactics, Association, Government

 

Elevating the FEEL of Newton Running (G)

Integrated Communications, Consumer Products

 

BUILT WITH CHOCOLATE MILK: Chocolate Milk Scores with Kelly O’Hara (S)

Marketing,

Consumer Products

WildRock Public Relations & Marketing

FCSC (G)

Marketing, Consumer Services, Financial

 

WildRock Generates Sky High Numbers for USA Pro Challenge (G)

Social Media, Associations/Government/ Nonprofit Organizations

 

WildRock Helps Open First, New Hospital in 90 Years (G)

Media Relations, Consumer Products, Health Care

 

WildRock Uses Storytelling to Reintroduce Thule Sport Strollers (G)

Media Relations, Consumer Products

 

WildRock help break Aspen Heights into Multifamily Market (S)

Media Relations,

Business to Business

 

Native Eyewear (S)

Integrated Communications, Consumer Products

Xstatic Public Relations

CFA Institute Annual Report (G)

Annual Reports, Association/Government

###

About PRSA Colorado

The Public Relations Society of America (www.prsa.org) is the nation’s largest association for the professional practice of public relations. The Colorado Chapter (www.prsacolorado.org) is consistently one of the largest chapters in the country. The chapter provides timely and profession-specific educational programs, information and networking opportunities to all of its members, which include professionals at all levels working at corporations, local and national public relations agencies government offices, universities, nonprofits, and independent PR practitioners.

PRSA Colorado
12011 Tejon St., Ste. 700, Westminster, CO 80234
(303) 920-0176, fax (303) 458-0002
info@prsacolorado.org